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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategy of K-Consult in a domestic and foreign market
 Hanzálek, Jan ; Gullová, Soňa (advisor) ; Stara, Jiří (referee)
The purpose of this work is to analyze marketing strategy of K-Consult company by using SWOT analysis, marketing mix and others. The theoretical part contains general characteristics of marketing strategies, SWOT analysis, marketing management, marketing mix and PEST analysis. The practical part aims to apply those procedures specifically on K-Consult. Moreover, the firm is compared with its rivals. The end supposes to sum up the whole information and suggests possible improvements in the future.
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